Link Exchange

Link Exchange – Reciprocation of Website Links

We strongly discourage link exchange practice as it is not in compliance with White Hat SEO practices. Here below on this page we shall share information in link exchange, about what a link exchange is ? how it work ? merits, demerits etc. etc.

Introduction to Link Exchange:

Link Exchange
Link Exchange

All the websites on the internet are always actively looking for link exchanges, where website owners can get in touch with other website owners and ask for a link on their website and vice versa.

The links are thus reciprocated for maximum traffic benefit and a mount in the popularity of the website and search engine rankings. Net surfers will visit the websites linked and also the first website from the other websites. Thus exchanging of links of websites helps a long way in making a website gain top search ranks, hence increasing the number of visitors of the website by using links of partner websites.

An association of analogous websites which function parallel to a web ring is termed as a Link Exchange. Link Exchange is also identified by the phrase Banner Exchange. Website owners can also register their websites with a central organization, that runs the Link Exchange, and in response receive from the exchange HTML code link of the other website which they insert into their website. One of the initial link exchanges was LinkExchange. This company is now owned by the Microsoft.

How does a Link Exchange work ?

How does a Link Exchange work?


A link to a website is made more effectual by inserting website’s keywords known as ‘anchor text‘ or ‘link text’. The link pages must be available on thee homepage index so that the search engines can find the webpage easily. The links for exchange ought to be placed on stationary pages. If links are inserted in a database they have to be shown on the same webpage.

Now links are downloaded from the Link Exchange. The Link Exchange monitor decides the number of times member website has displayed the links of the other website as per the information from the web logs.

For every two times a member displays other member’s website links, that second member displays the first member’s website links. So the Link Exchange typically works in 2:1 ratio. Thus more the incoming links to a website, the higher will be its ranking in the search engine results.

Types of Link Exchanges:

Link Exchange
Link Exchange


The Link Exchanges are of two categories – Simple Link Exchange and Approval Link Exchange. Simple Link Exchange is when both the negotiating website owners opt for the linkpage where the website link is displayed when the link is added. Approval Link Exchange is when the linkpage needs to be approved on which the website link is inserted on the other person’s website.

Advantages of Link Exchange:

Advantages of Link Exchange


Links from other websites received through Link Exchange amplifies the internet traffic, thus enhancing the search engine rankings of a website. The spiders verify the negotiating member’s website when links are added to the exchange just to ensure that the website actually exits. In case of Link Exchanges where members have analogous websites, the exchanges goes a long way in attracting huge internet traffic to the website by using techniques like hyperlinking.

Disadvantages of Link Exchange:


The greatest disadvantage of Link Exchange is that it can divert the visitors on the website to other websites as soon as a visitor has gone through the index page of the original website.

In addition, we demonstrated that the page rank scores obtained from Google can significantly improve the ranking accuracy of our ranking system in predicting Bing’s ranking results. Furthermore, our results also revealed several disagreements on the relative importance of ranking features between the two search engine giants. In particular, Bing places a larger weight on the meta keyword tag than the meta-description tag while Google treats the two tags oppositely.

http://networks.cs.northwestern.edu/website/publications/a8-su.pdf

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